— Commissioned by Coca-Cola —

“Coca-Cola has over 40 million fans on Facebook, and has recently been playfully interacting with them on the site by posting a series of enigmatic riddles. 

Fans that solve the riddles are then directed to a set of charming Coke ‘sitelets’, that aim to provoke small moments of happiness.”

 - Creative Review



Fast Company "Coca-Cola to Facebook fans: Riddle me this"

Creative Review "Coca-Cola's Facebook Riddles"

Luerzers Archive “Featured Digital Work”



Cannes Shortlist, 2011

16 Million views


Visual sampling of the single-serving sites fans had to discover via riddles:


This Facebook status update was deemed Coca Cola’s “most engaging post ever”



Made in partnership with Wieden+Kennedy, Amsterdam

Co-Creators: Ivan Cash & Dan Maxwell

Creative Production: Nacho Guijarro